Biografia

Journalist and marketing/communication consultant for high-end perfumery. Writes about brands and industry with the perspective of someone who knows the market from more than one side — not an outside observer describing a fascinating world from a distance, but someone who actually works in it: as a Fragrantica editor and as a consultant for the brands that build that world every day.

The path starts in journalism, not in a lab: since 2013, writing has run alongside consulting for distributors and brands — trade marketing, events, storytelling, PR, the dialogue between a brand and its local distributors. An unusual combination: people who write don't usually also work inside brands, and vice versa.

Today the work is split between independent editorial work — Giulietta e gli spiriti — and consulting for industry companies: a way of looking at perfumery from more angles than usual, not reserved for insiders only.